My journey with Shaan started with my daughter suffering from the effects of eczema from an early age. I found that whilst we had an ability to manage her dietary intake, it was a much more difficult process to minimise her exposure to various chemicals found in healthcare and skincare products.
PW Lai, PhD Food Technology
Our approach and philosophy
Our approach is based on the philosophy of “Do No Harm”. This means that we never use any ingredients that are likely to have adverse effects on your body. The skincare industry uses a diverse range of ingredients that are not always considered safe. We use the Environmental Working Group’s Skin Deep cosmetic database as a guide. Under this database, all our ingredients are considered low hazard. As a comparison, most commercial skincare products contain ingredients in the moderate to high hazard classification.
Nature and it’s bounty.
The second pillar of our philosophy is the use of nature as the source of wholesome ingredients for all our products.
The efficacy of Shaan’s products is due to the wholesome ingredients used. One of the key philosophies is the use of nature and its bounty as the natural world has an astonishing array of plants which possess restorative, regenerating and healing powers. We see it as our task to extract and capture the benefits of those plants in our products.
To capture the essence of the plants, we believe in minimally processed ingredients - organically grown, where possible. Minimising processing optimises functionality and also reduces impact on the environment. The same care and approach is used for packaging.